UK TikTok LIVE Creator Management Agency.
Most TikTok creators go live alone. No coaching, no strategy, no protection. GMG exists to change that.
GMG (Golding Media Group) is the UK's TikTok LIVE gaming creator network. Founded in 2024, GMG manages 35+ gaming creators generating 400K+ monthly views — providing free stream coaching, diamond analytics and account protection at 0% commission, as an official TikTok Creator Network Partner.
Why GMG Exists
TikTok LIVE creators are doing everything alone — going live without a plan, figuring out monetisation on the fly, and one bad stream from losing their account. GMG gives you a manager, a strategy, and a safety net.
What We Stand For
Creator First
Every decision starts with one question: does this help our creators win?
Live Coaching
We coach your streams, review your data, and help you improve every single week.
Radical Transparency
Every deal, every rate, every contract — you see it all. No hidden fees.
Community First
A network of creators who support each other. Collabs, advice, and friendships.
Official TikTok Creator Network Partner
TikTok's case study for gaming creator networks.
Invited to TikTok's London HQ four times — twice to present as their case study for new network partners, and once to deliver their Fireside Chat on gaming creator management.
Read the full story →
The Person Behind GMG
Giles Golding
Founder & CEOStarted his career in the film & TV industry as a talent agent before founding GMG in 2024, convinced that live streamers are the future of entertainment. Grew the agency to over $300K in creator revenue in its first year.
UK-Based. Creators Worldwide.
We manage creators across the UK, Ireland, and beyond. No office. No overhead. Just a lean team that moves fast.
Ready to Join?
Whether you're a creator looking for support or a brand looking for reach — we'd love to hear from you.